Goettsch Trucking had a logo but wanted to design a new website to get more customers through organic search results and outrank established competitors. They also wanted a great looking and professional website that would appeal to new customers once they arrived at the website.
We kicked off the project with research into the competitors in the industry to see what they were doing, what was working well for them and any opportunities we could pursue to get them the best results. With keyword list and strategy in hand, we built out the website framework with the focus on these opportunities.
We took a content-first approach and created locally optimized and keyword targeted website pages and content which would funnel the visitors to the successful conversion.
The website design was structured around the key goal of getting website visitors to call the number listed on the site. We positioned the phone number prominently on both desktop and mobile devices so it’s always easily viewable from any page. Other elements on the page were created to convey services effectively, showcase the service area and build trust.
The overall website design was modern, bold and clean with a style that compliments the brand.
Within 6 months after the new website launched, the website page views had grown by over 120% and the bounce rate was reduced by 27%. Their website quickly outranked key competitors for local search terms which have resulted in receiving an increased volume of calls from customers within his service area.
In the year following the new website launch, traffic from search engines doubled and the bounce rate was reduced by over 31%.
Without any additional marketing, They have been able to get a consistent and growing customer base through the calls received via the website ranking highly in Google search.
If you are in this service area give them a call today!