Darcy had a logo but wanted to design a new website to get more customers through organic search results and outrank established competitors. Darcy also wanted a great looking and professional website that would appeal to new customers and sell her amazing photography prints and puzzles.
We took a content-first approach and created locally optimized and keyword targeted website pages and content which would funnel the visitors to the successful conversion.
The website design was structured around the key goal of getting website visitors to purchase the products listed on her site. We positioned the shop now buttons prominently on both desktop and mobile devices so it’s always easily viewable from any page. Other elements on the page were created to convey Darcy’s services effectively, showcase her products and build trust.
The overall website design was rustic, bold and clean with a style that compliments the brand.
Without any additional marketing, Darcy has been able to get a consistent and growing customer base through the calls received via the website ranking highly in Google search.