Getting Perspective

Erica came to us looking for a new look for her brand. She requested a new logo and a new website to get new customers through organic search results and outrank established competitors. She also wanted a great looking and professional website that would appeal to new customers once they arrived at the website.

Our Approach

We kicked off the project with research into the competitors in the industry to see what she was doing, what was working well for her brand and any opportunities we could pursue to get them the best results. With keyword list and strategy in hand, we built out the website framework with the focus on these opportunities.

We took a content-first approach and created locally optimized and keyword targeted website pages and content which would funnel the visitors to the successful conversion.

The website design was structured around the key goal of getting website visitors to purchase packages listed on the site. We positioned the call to action prominently on both desktop and mobile devices so it’s always easily viewable from any page. Other elements on the page were created to convey services effectively, showcase the service area and build trust.

The overall website design was modern, bold and clean with a style that compliments the brand.

 

The Result

Within 6 months after the new website launched, the website page views had grown by over 400% and the bounce rate was reduced by 24%. The website quickly outranked key competitors for local search terms which have resulted in receiving an increased volume of calls from customers within her service area.

Without any additional marketing, She has been able to get a consistent and growing customer base through the calls received via the website ranking highly in Google search.

If you are in the Iowa City area sign up for a session today!