Heartland Yoga is a Yoga studio located within the Hotel Vitro Building in Heart of Iowa City. We were approached by the owner, Betsy, to help her refresh their marketing to improve the brand strength, redesign their website, increase attendance and increase overall online presence.
We worked closely with Betsy to present the marketing material to suit the style of the studio and the customers they are looking to attract. Betsy did the work at the venue on a professional photo shoot made sure the studio is represented on the website and the overall venue looks exceptional to potential attendees.
Our website strategy involved a complete re-design of the website to match the branding and we worked closely with Betsy to develop the content for each page, including a “Schedule” section which has helped to improve their websites visibility within search engines and helping visitors find the class they would like to attend.
Each page of the website is focused on the primary goal of converting website visitors into class attendees and this is done via clear call to action buttons on the website, a simple to use navigation, a beautiful design (if we do say so ourselves!) and a mobile optimized website.
Since the launch of the new website, Heartland Yoga has seen an increase in direct online traffic of around 500%.